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Marketing Manager

Advanced illumination (Ai) is a leader in machine vision lighting for industrial applications. Companies use Ai lighting products as part of a vision system in manufacturing processes to improve product quality, guide robots, and track items through each stage of production or distribution. We focus on solving our customers’ machine vision challenges with precision lighting and control solutions.

Advanced illumination is in search of a talented, driven, detail-oriented Marketing Manager.  The Marketing Manager is an integral member of the organization and is responsible for developing and leading the Ai Marketing strategy to facilitate growth in existing and new markets.  The Marketing Manager will develop and implement Advanced illumination’s digital marketing plan, communications strategy, and sales support initiatives to increase brand awareness and drive market demand.  The ideal candidate is organized and self-motivated with excellent communication skills and must be comfortable with not only outlining initiatives but managing day-to-day projects and execution.

 

What the Marketing Manager is responsible for:

  • Develop and implement yearly strategic, multi-channel marketing plan to grow Ai brand, increase lead generation, and drive sales.
  • Coordinate marketing efforts alongside Sales team strategies and initiatives. Work closely with Engineering and New Product teams in product marketing activities to ensure consistent technical information for product launches and technical sales support materials.
  • Develop and execute active content marketing campaigns, including written content, video, advertising, and printed materials for email campaigns, social media platforms, and Ai website.
  • Develop new marketing material strategy and oversee creation of new assets, including brochures, sell sheets, posters, and more.
  • Manage and implement changes to corporate website in accordance with SEO strategy and evolving product mix.
  • Plan and execute promotional campaigns, including new product releases, event participation, and corporate messaging campaigns.
  • Manage domestic and international trade show exposure from strategic planning, to implementation, and through post-show analysis.
  • Assist Sales team in strengthening partner relationships as Marketing point-of-contact, supporting domestic and international distribution network.
  • Manage marketing budget and external vendors.

 

What Advanced illumination is looking for:

  • Bachelor’s degree in marketing, business, advertising, or related field required. Graduate degree preferred.
  • 5+ years marketing experience required; team lead or supervisory experience preferred.
  • Excellent verbal and written communication skills.
  • Significant experience in email platforms, WordPress CMS, Adobe Suite, and Microsoft Office required. Familiarity with CRM systems a plus.
  • Experience developing brand and technical product messaging, preferably in B2B environment.
  • Strong listener able to synthesize the viewpoints of multiple stakeholders.
  • Highly organized and driven professional with relentless attention to detail.
  • Team-minded individual who manages deadlines, is self-motivated, and is interested in growing his or her skills while fostering a collaborative work environment.

 

What Advanced illumination promises to deliver:

  • A culture that values a great work-life balance.
  • An excellent benefits package including:
    • Competitive compensation
    • BlueCross/BlueShield of VT Gold CDHP plan with employer payments to an HSA account
    • Vision insurance paid by company
    • Short-term & long-term disability, and life insurance plan paid by company
    • 2 weeks vacation & 1 week personal time, plus 14 holidays
    • 401K plan with company match
    • Wellness program
    • Potential opportunity to work from home for 2 days a week
  • A picturesque Vermont environment located midway between Killington and Sugarbush. If you enjoy skiing, hiking, or mountain biking – this beautiful area has endless activities to offer!